CONSULTANCY, CREATIVITY AND CONTENT.
ENGINEERING STORIES FOR ALL
Sally Purdie founded Seirots Engineering in 2019 to work with organisations and individuals to shape their narratives and develop productive creativity.
My mission is to unlock the power of storytelling and creativity in professional environments to deliver improved results. This is commonly known as business storytelling.
DO YOU WANT TO…
Engage and inspire the people around you?
Get your organisation, teams and stakeholders to invest emotionally?
Educate people on technical subjects in a way everyone will understand?
Translate data and insights so they are compelling?
Amplify your personal and professional impact?
Challenge and change the status quo?
Create new ideas and approaches?
SERVICES
My work with clients is based on the latest research in neuroscience, psychology, creative theory and neurolinguistic processing. I’m always happy to work with clients to develop bespoke solutions. The current offerings include:
My technical engineering background and writing skills enable me to convey complex scientific concepts in a compelling way. I can help communicate your ideas and ensure your audience understand… [MORE]
Creativity is often talked about as being essential to innovation, but apart from installing ping-pong tables, few organisations or individuals know how to develop it and how to apply it in practice. Being an engineer… [MORE]
As a Neurolinguistic Programming practitioner, I understand that the stories we tell ourselves are not always helpful. As an experienced line manager with a track record of delivering change either at corporate levels… [MORE]
Creativity and stories are critical business tools. Whether it be leaders creating a compelling change narrative, technologists convincing stakeholders of their ideas, or teams generating innovative solutions… [MORE]
TESTIMONIALS
“We founded Radical Fibres Ltd in October 2019. Sally helped us write a bid and was instrumental in helping us win InnovateUK funding. By shaping the content of the proposal and helping us create a compelling narrative she made it easier for reviewers to access the key information and show how our company was adding value. Sally brought industrial insights and creativity to bring out aspects that we hadn’t yet considered.”
WHY STORIES MATTER
Neuroscience has shown that the human mind is a story-processor not a logic one. Cultures, beliefs, values and emotions are shaped by the stories we tell ourselves and others.
Often, we forget that when shaping technical communications.
“Reports convey information. Stories create experience… The report points us there. The story puts us there.” Roy Peter Clark, Poynter Institute senior scholar, in Writing Tools
We use stories to explain why we behave in certain ways, to shape our beliefs and values or to capture our imagination. How many reports have you read that spent pages on the data and results but left you unclear on what the purpose or value of the work? Or scientific papers you’ve finished and thought that there must have been valuable knowledge within them, but you just couldn’t quite understand what the author meant?
