CONSULTANCY, COACHING AND COMMUNICATIONS
SHAPING THE NARRATIVES THAT DRIVE RESULTS
I’m Sally Purdie — a Chartered Engineer, Fellow of IOM3, and NLP practitioner. I founded Seirots Engineering to help organisations communicate complex work with impact, and to coach STEM professionals to reshape the narratives shaping their careers. Whether you need a compelling funding bid, a change programme that lands, or a coach who genuinely understands your world, I can help. Get in touch for a free initial conversation
DO YOU WANT TO…
- Communicate complex technical work so it lands with any audience?
Build a compelling case for funding, investment or strategic change?
Evidence the real-world impact of your research?
Navigate a mid-career transition with clarity and confidence?
Develop the leadership presence your technical skills deserve?
Retain and develop your best STEM talent?
SERVICES
My work with clients is based on the latest research in neuroscience, psychology, creative theory and neurolinguistic processing. I’m always happy to work with clients to develop bespoke solutions. The current offerings include:
I work with organisations navigating complex change — from strategic communications and stakeholder engagement to reshaping how teams think and operate. With 20+ years in engineering and innovation management, I bring practical, lean approaches that deliver results, not just recommendations.
My engineering background and writing skills enable me to translate complex technical work into narratives that land. Whether it’s a multi-million-pound funding bid, a REF impact case study, or a strategic document that needs to move people to action — I make the complicated compelling.
Mid-career in STEM can be where talent stalls — not for lack of capability, but because the stories we tell ourselves get in the way. I coach engineers and scientists to reshape those narratives using neurolinguistic programming and evidence-based techniques, helping them build the careers their skills deserve. I also work with organisations to retain and develop their best STEM talent.
Creativity and stories are critical business tools. Whether it be leaders creating a compelling change narrative, technologists convincing stakeholders of their ideas, or teams generating innovative solutions… [MORE]
TESTIMONIALS
“We founded Radical Fibres Ltd in October 2019. Sally helped us write a bid and was instrumental in helping us win InnovateUK funding. By shaping the content of the proposal and helping us create a compelling narrative she made it easier for reviewers to access the key information and show how our company was adding value. Sally brought industrial insights and creativity to bring out aspects that we hadn’t yet considered.”
WHY STORIES MATTER
Neuroscience has shown that the human mind is a story-processor not a logic one. Cultures, beliefs, values and emotions are shaped by the stories we tell ourselves and others.
Often, we forget that when shaping technical communications.
“Reports convey information. Stories create experience… The report points us there. The story puts us there.” Roy Peter Clark, Poynter Institute senior scholar, in Writing Tools
We use stories to explain why we behave in certain ways, to shape our beliefs and values or to capture our imagination. How many reports have you read that spent pages on the data and results but left you unclear on what the purpose or value of the work? Or scientific papers you’ve finished and thought that there must have been valuable knowledge within them, but you just couldn’t quite understand what the author meant?
